Vehicle location-based services (VLBS) -- like mobile commerce and services before it -- could become the next multi-trillion dollar market, so what will it take to get it there?
Our research shows the market is already big, but fragmented. Automotive OEMs take a walled garden approach, while service providers (e.g. fueling, charging, parking, curbside retail, etc) largely stick with mobile apps, ignoring the potential upsides. Luckily, we've been here before.
Please join us for an in-depth discussion on the VLBS market, best practices to monetize the drive, and the key decisions waiting to be made.